Shotlist5,6

Video 3

Storyboards8,9,10,11,12,13

Shotlist 3,4

Christie was in charge of producing the shotlist.

Video 2

Storyboards3,4,5,6,7

Shot list1,2

Christie was in charge of producing the shotlist.

Video 1

Storyboard1,2

Analysing the magazine adverts

From looking and analyzing three of Katy Perry magazine advert it has helped me to plan how i shall do my magazine advert. From looking at them all i have realized that the image of the person shall be in the center of the advert and they shall be giving direct eye contact which shall help to get the readers attention. The coloring shall be another main element as have to make sure it appeals to our target audience but also suits the artist and her style that she gives off. From looking at the adverts i have learn less is more as all it needs is the basci amount of writing just so it is enough to tell the audience who is releasing the album what they are called and when it shall be realized not to blabber on and bore the reader who will loose interest.

Katy Perry magazine insert

Katy Perry magazine advertising

Katy Perry magazine insert

Facebook

As being social network user and using sites like Facebook and YouTube I have seen how easy t is to publish online and then for everyone to past it on or see it and the word gets spread around. From this it made me and my group realize that we should advertise our Production Company for people to see it and get the ball rolling. For small independent companies like our self we need to do everything we can and grasp these sort opportunities if they are free and they are easy to do. Social network sites like Facebook are very popular that is why we decided to create a group. I have found this very useful as it allowed me how easy it is and also a way my group could communicate together so we was using the group  to update and communicate with one another.

Viral advertising

 This is a screen shot fro the facebook page that we created to help promote our production company that we created. We have choose facebook to help us advertise as it is simple to use and people people are use facebook so are likely to see our  posts we update.

Taylor Swift digipak

Britney Spears digipak

Britney Spears digipak;
This is one of Britney Spears older albums that she has released. From the front picture we can see that she posing as an independent young and free women. Within the photo she is giving direct eye contact to the audience which would not only get there attention but also get the male gaze. She has made her photo appealing which was target to male side of her target audience. The photo on the front cover makes her look strong and independent but then her back photo is of her up against the wall with her face against her face which makes her look weak which is complete opposite from what her front photo does. The gold fancy writing doesn't stand out well again her hair on the right of album cover but it does stand out well again the white of her jacket. The gold could represent that she is the best and she is one the top female artist about at that time. The two contrast of her digipak works well, of black and white as they are two opposites ( a bit like her two photos). The title of her album works well with the picture that is on the front cover.

Rihanna digipak

Stuart hall

Stuart Hall
is a theorist that believes that when people what music videos there is three different ways that people watch the music videos and they all have different understanding when they watch the videos. there three different types are; dominant, negotiated and oppsitional.

1.Dominat; this where the reader (audience) sees the music video and gets the music video and agrees with whats happening on the screen and accepts and shares what they have gained from the reading for the music video.

2. Negotiated; this when the reader accepts what they have just read and they take it on board, but they also add there own preferences to the viewing. This allows they to accepts someone else terms but on their own terms which might make them feel more comfortable and still in control of what they do believe and don't.

3. Oppositional; this is where the reader doesn't agree what they have just read and they are directly opposite to what the dominat viewing means. They don't believe in the message that is trying to be put across the music video and doesn't share to others as they don't agree, they have alternative frame of mind of what the dominat message should be.

When we do our music video we want people to be all dominats and have a full understand of our music video. We have thought about this when doing the storyboard four our music video so the message is clear and there isn't any misunderstanding bu also we stand strong with the potential message we want to convey to our target audience.
                     

The one that got away

Mail for permisson

Todorov theory

Tzvetan Todorov Theory;
todorov has come up wiht the idea that when looking at music videos or films that they all follow a process of five main stages. This theory does apply to television soaps too but there cycle is alot shorter and is always going around to keep the television seriers running.The five stage cycle are;

1.A state of equilibrium at the outset;
This the stage where the music video shall apply and is he intrdouction to who is who and start to get an understand of whats happening within the music video. For our music video this shall be where we meet scarlett and then see her in the present day looking back on the past. This shall show us that she is remincising or looking back to see where she went wrong.

2.A disruption of the equilrium by some action;
This is the stage where the balance from the beginning is distrurb by some sort of action. This is not something that clearly in our music video as the videos starts with her already slipt up from her past boyfriend. the action for our music video would be hat they was rowing in there past relationship and things was just not working out for them.

3.Disequilibrium;
This is the stage where they full acknowledge the problem and they full see whats happening and they need to do somehitn to sort it out. This would be the point where 'scareltt' (the main singer) realises that she and 'Ryan' (the boy) are fully over and that he has moved on, and she doens't know what her next step is. As our music video starts with them already spilt up our music video is at this stage.

4.An attempt to repair the disruption;
This is where the character has recongised the problem and attempts to fix it. This is where Scarlett makes the decision to get over her past and it is time to let go. This decision is based on her past memories and that no good can ever cme back to thier relationship.

5.A reinstatemnt of the equilibruim;
This is where the character gets closure and the problem is resolved. This is where Scarlett has finally let go of her past and realised she is able to move on without he exboyfriend and now they are over it is for the best, she gets closure herself.