I really enjoyed my media a-2 project of planning, constructing and producing a music video and two ancillary texts. I was able to deconstruct the pop genre to find out what it involves and what I would have to do to create my own music video. I was able to work with technologies that I wouldn't be able to usually work with and experiment with.
There is a few things I would of changed for next time which would be the location of the whole music video and how the whole video was managed. The video process took longer than it need to take as we couldn't go filming when we wanted as not everyone could make it. I would of like to have more time to maybe play around with the effects on the editing machine to see what else we could of done if we wanted.
Through out the whole process of researching and planning my whole a-2 media project I kept my blog up to date with a plan of what we had and what we was going to do next and how we was going to do it. My blog has all the post in the ways we developed our ideas and turned them into actions. I have tried to present my work in various different ways to make my blog more appealing and presented. The main way I did this was using prezi, powerpoint (in which I used slideshare to upload them) and blog post.
I hope you enjoying reading through my Advance Portfolio on blogger and clicking through my presentations as I have making my music video.
Monday, 6 May 2013
Thursday, 2 May 2013
Evaluation Question Three
What have you learnt from your audience feedback?
I asked someone who was the target audience to watch my music video when it was at the middle stage of being edit to them ask her a few question. This feedback was helpful seeing the audience was a potential target audience so her input was useful. It was good to get an outside side to what they saw as they didn't know the narrative that we intend for the music video to have. From this I was able to reflect to my group members what was needed and the changes we needed.
We didn't originally plan to film any more scenes of Ryan and Scarlett for past memory's as what we had we thought was enough but after this feedback gave us the idea that to film some to have extra but now watching the video with the extra scene makes me realise how repetitive the video would of been if we didn't film extra scenes.
At the time we did have argument scene filmed but not edited in but after another initial screening from the class the feedback we got was it was to dark of a shot and it didn't look realistic as you could see them laughing and not taking it serious.
I asked someone who was the target audience to watch my music video when it was at the middle stage of being edit to them ask her a few question. This feedback was helpful seeing the audience was a potential target audience so her input was useful. It was good to get an outside side to what they saw as they didn't know the narrative that we intend for the music video to have. From this I was able to reflect to my group members what was needed and the changes we needed.
We didn't originally plan to film any more scenes of Ryan and Scarlett for past memory's as what we had we thought was enough but after this feedback gave us the idea that to film some to have extra but now watching the video with the extra scene makes me realise how repetitive the video would of been if we didn't film extra scenes.
At the time we did have argument scene filmed but not edited in but after another initial screening from the class the feedback we got was it was to dark of a shot and it didn't look realistic as you could see them laughing and not taking it serious.
Wednesday, 1 May 2013
Evaluation Question Two
You can see that in Rihanna digipak and her music video that they all link together. She does this from using the colour of red but more importantly using the prop of red roses. Rihanna has then done her c-d design of a rose two which link again to her digipak and music video. Rihanna does then also challenge herself by not having her c-d design bright red then to make it tie in with the album name 'loud'. We haven't used the convention of props with tying all over our media product together, we have used the convention of location of having the graffiti wall through out. The photos them self were actually taken on a green screen which we then decided to edit in the graffiti wall which was a separate photo. Unlike Rihanna album we have decide that the more that was on the cover would be better. We have the name of the artist her signature (which makes it looks like she has personalised them to her fans) the name of her new hit song it includes and the title of the album. Rihanna has taken a more of a simple approach of just having her name and then the album title. Unlike our Rihanna photo is much more effective and stands out enough to entice the customer.
Evaluation Question Two
How effective is the combination of your main product and ancillary text?
Through out all of over ancillary tasks and the music video when Scarlett is performing she is always giving direct eye contact to the audience. This allows the audience to feel like she is connect to them and more direct to her fans. This is similar to what Rihanna has done with her album loud for two of her promotional posters.
With Rihanna she has a close up of just her face with her photos which is different to that we have done with our photos.Through out of are ancillary texts we haven't done head shots of Scarlett which is what Rihanna has done with her digipak and magazine insert. With our photos we want to include what she was wearing which would also appeal to our target audience. We also wanted the graffiti back ground t show through in all of our photo as that is one thing that links to our music video as well as it is from all the same location. This is one of the things that link our music video and ancillary tasks together.
The way that Rihanna's photos have been edited is so that her hair is the main focus through her whole digipak and music video. The audience attention automatically goes to her hair as it is so loud which is ironic seeing her album name is 'loud'. She is also has red lipstick on in her album cover to which matches her red hair. We have also used the convention of makeup which is red lip stick in our music project to make her lips stand out. Seeing we have used simple makeup the bright lip stick stand out well. Seeing that our music video narrative is about love and the connotation of love would be red it is relevant.
Through out all of over ancillary tasks and the music video when Scarlett is performing she is always giving direct eye contact to the audience. This allows the audience to feel like she is connect to them and more direct to her fans. This is similar to what Rihanna has done with her album loud for two of her promotional posters.
With Rihanna she has a close up of just her face with her photos which is different to that we have done with our photos.Through out of are ancillary texts we haven't done head shots of Scarlett which is what Rihanna has done with her digipak and magazine insert. With our photos we want to include what she was wearing which would also appeal to our target audience. We also wanted the graffiti back ground t show through in all of our photo as that is one thing that links to our music video as well as it is from all the same location. This is one of the things that link our music video and ancillary tasks together.
The way that Rihanna's photos have been edited is so that her hair is the main focus through her whole digipak and music video. The audience attention automatically goes to her hair as it is so loud which is ironic seeing her album name is 'loud'. She is also has red lipstick on in her album cover to which matches her red hair. We have also used the convention of makeup which is red lip stick in our music project to make her lips stand out. Seeing we have used simple makeup the bright lip stick stand out well. Seeing that our music video narrative is about love and the connotation of love would be red it is relevant.
Evalution Question Two
How effective is the combination of your main product and ancillary text?
This is all of our final media a-2 projects. Straight away you are able to see the three linked together as the graffiti background is shown in all three aspects. The digipak and the magazine insert are also very similar to one another by the use of front is the same through out both ancillary texts. If we would of used writing in our music video we would of used the same text then.
We have then used the name of our music video to be the album name which will help promote our music video. This helps bring the focus to our music video seeing after all that is our main task. We have used several different photos of Scarlett through out the digipak to add a bit of character to it and also to show the sort of person we are promoting Scarlett as.
This is all of our final media a-2 projects. Straight away you are able to see the three linked together as the graffiti background is shown in all three aspects. The digipak and the magazine insert are also very similar to one another by the use of front is the same through out both ancillary texts. If we would of used writing in our music video we would of used the same text then.
We have then used the name of our music video to be the album name which will help promote our music video. This helps bring the focus to our music video seeing after all that is our main task. We have used several different photos of Scarlett through out the digipak to add a bit of character to it and also to show the sort of person we are promoting Scarlett as.
Evalution Question Two
How effective is the combination of your main product and ancillary text?
When we was first given the task of doing a music video and along side it the ancillary task of a digipak and magazine insert we always thought that there would have to be one clear link between all three which was the graffiti wall, which is something we didn't originally plan to do.
Once we had done majority of filming we then turned our attention to our ancillary tasks which was like starting from the beginning when we first started the project. We had to think back to our chosen genre and what our target audience was. From this we want to make it colourful and appeal to our target audience. We tried making our own background with using the mixture of colours like what Katy Perry had done for her magazine insert. How the colours all lead into Katy Perry to make her the main focus is the idea we wanted, but after playing around on photo shop we wasn't successful.
That then took us back to square one with what to do then, we then found the photo of the graffiti wall which work well as it had all the colours we want to use to appeal to our target audience but still have the feminine feel to it still. The graffiti wall then worked in our favour to make the link to our main product to our ancillary texts.
When we was first given the task of doing a music video and along side it the ancillary task of a digipak and magazine insert we always thought that there would have to be one clear link between all three which was the graffiti wall, which is something we didn't originally plan to do.
Once we had done majority of filming we then turned our attention to our ancillary tasks which was like starting from the beginning when we first started the project. We had to think back to our chosen genre and what our target audience was. From this we want to make it colourful and appeal to our target audience. We tried making our own background with using the mixture of colours like what Katy Perry had done for her magazine insert. How the colours all lead into Katy Perry to make her the main focus is the idea we wanted, but after playing around on photo shop we wasn't successful.
That then took us back to square one with what to do then, we then found the photo of the graffiti wall which work well as it had all the colours we want to use to appeal to our target audience but still have the feminine feel to it still. The graffiti wall then worked in our favour to make the link to our main product to our ancillary texts.
Our Final Ancillary Tasks
These are the final ancillary texts we made along side our music video. We have decide to use the same front through out both ancillary projects. We decided to use the same background through our whole project to show that they promote one another and that it is all linked. We have added Facebook and Twitter icons to show that we using social network site to help promote our product.
Saturday, 20 April 2013
Our final Music video
We had a choice from either a coloured version of our music video or a black and white version. We decided to have the black and white version for the final one as the black and white clips worked more well to show the clips was in the past. I have uploaded both versions for people to see the difference and see why we have choose the black and white version.
Friday, 19 April 2013
Ancillary Tasks
For designing and producing the ancillary task we all divided to roles up separately and have our own section to work on. This way we would be able to help one another and give advice when needed and make a decision as a group; for example what photo to use where. We had to make a magazine insert and then a digipak. We decided to make our magazine insert an a-3 size which would be double page inside the magazine.
Christie was in charge of make the front of the digipak and the magazine insert as they would very similar to one another. Scarlett did the middle of the digipak where all the lyrics of the song would be and then I did the back of the digipak. We all had a say in each others work. We would communicate together to insure that they all link together and they would be a like in the end.
Christie was in charge of make the front of the digipak and the magazine insert as they would very similar to one another. Scarlett did the middle of the digipak where all the lyrics of the song would be and then I did the back of the digipak. We all had a say in each others work. We would communicate together to insure that they all link together and they would be a like in the end.
Tuesday, 16 April 2013
Tuesday, 9 April 2013
Tuesday, 12 March 2013
Friday, 1 February 2013
Ideology
Ideology is what your beliefs values and view on life is. From Katy Perry perspective she has achieved alot in her career world being a successful independent young female artist when there is some many people to compete against. in total she has won 554 awards in her life time. She has had seven umber of one hits in the space of four years. Katy has had some bad experiences in her life in which her marriage failed but this didn't stop Katy for long and still up hold her values and beliefs throughout her hard times in her life. Katy has managed to up hold her image for all of her fans but mostly for herself. Katy is still only young and to have achieved all was she has already is alot and i'm sure she will do greater things in years to come. Not only has she covered her musical talents she has also tried her acting career is some films which is another aspect of the media industry she is involved in.
Tuesday, 29 January 2013
Analysing the magazine adverts
From looking and analyzing three of Katy Perry magazine advert it has helped me to plan how i shall do my magazine advert. From looking at them all i have realized that the image of the person shall be in the center of the advert and they shall be giving direct eye contact which shall help to get the readers attention. The coloring shall be another main element as have to make sure it appeals to our target audience but also suits the artist and her style that she gives off. From looking at the adverts i have learn less is more as all it needs is the basci amount of writing just so it is enough to tell the audience who is releasing the album what they are called and when it shall be realized not to blabber on and bore the reader who will loose interest.
Monday, 28 January 2013
As being social network user and using sites like Facebook and YouTube I have seen how easy t is to publish online and then for everyone
to past it on or see it and the word gets spread around. From this it made me
and my group realize that we should advertise our Production Company for people
to see it and get the ball rolling. For small independent companies like our
self we need to do everything we can and grasp these sort opportunities if they
are free and they are easy to do. Social network sites like Facebook are very
popular that is why we decided to create a group. I have found this very useful
as it allowed me how easy it is and also a way my group could communicate
together so we was using the group to
update and communicate with one another.
Viral advertising
Britney Spears digipak
This is one of Britney Spears older albums that she has released. From the front picture we can see that she posing as an independent young and free women. Within the photo she is giving direct eye contact to the audience which would not only get there attention but also get the male gaze. She has made her photo appealing which was target to male side of her target audience. The photo on the front cover makes her look strong and independent but then her back photo is of her up against the wall with her face against her face which makes her look weak which is complete opposite from what her front photo does. The gold fancy writing doesn't stand out well again her hair on the right of album cover but it does stand out well again the white of her jacket. The gold could represent that she is the best and she is one the top female artist about at that time. The two contrast of her digipak works well, of black and white as they are two opposites ( a bit like her two photos). The title of her album works well with the picture that is on the front cover.
Friday, 25 January 2013
Stuart hall
Stuart Hall
is a theorist that believes that when people what music videos there is three different ways that people watch the music videos and they all have different understanding when they watch the videos. there three different types are; dominant, negotiated and oppsitional.
1.Dominat; this where the reader (audience) sees the music video and gets the music video and agrees with whats happening on the screen and accepts and shares what they have gained from the reading for the music video.
2. Negotiated; this when the reader accepts what they have just read and they take it on board, but they also add there own preferences to the viewing. This allows they to accepts someone else terms but on their own terms which might make them feel more comfortable and still in control of what they do believe and don't.
3. Oppositional; this is where the reader doesn't agree what they have just read and they are directly opposite to what the dominat viewing means. They don't believe in the message that is trying to be put across the music video and doesn't share to others as they don't agree, they have alternative frame of mind of what the dominat message should be.
When we do our music video we want people to be all dominats and have a full understand of our music video. We have thought about this when doing the storyboard four our music video so the message is clear and there isn't any misunderstanding bu also we stand strong with the potential message we want to convey to our target audience.
Todorov theory
Tzvetan Todorov Theory;
todorov has come up wiht the idea that when looking at music videos or films that they all follow a process of five main stages. This theory does apply to television soaps too but there cycle is alot shorter and is always going around to keep the television seriers running.The five stage cycle are;
1.A state of equilibrium at the outset;
This the stage where the music video shall apply and is he intrdouction to who is who and start to get an understand of whats happening within the music video. For our music video this shall be where we meet scarlett and then see her in the present day looking back on the past. This shall show us that she is remincising or looking back to see where she went wrong.
2.A disruption of the equilrium by some action;
This is the stage where the balance from the beginning is distrurb by some sort of action. This is not something that clearly in our music video as the videos starts with her already slipt up from her past boyfriend. the action for our music video would be hat they was rowing in there past relationship and things was just not working out for them.
3.Disequilibrium;
This is the stage where they full acknowledge the problem and they full see whats happening and they need to do somehitn to sort it out. This would be the point where 'scareltt' (the main singer) realises that she and 'Ryan' (the boy) are fully over and that he has moved on, and she doens't know what her next step is. As our music video starts with them already spilt up our music video is at this stage.
4.An attempt to repair the disruption;
This is where the character has recongised the problem and attempts to fix it. This is where Scarlett makes the decision to get over her past and it is time to let go. This decision is based on her past memories and that no good can ever cme back to thier relationship.
5.A reinstatemnt of the equilibruim;
This is where the character gets closure and the problem is resolved. This is where Scarlett has finally let go of her past and realised she is able to move on without he exboyfriend and now they are over it is for the best, she gets closure herself.
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