Through out all of over ancillary tasks and the music video when Scarlett is performing she is always giving direct eye contact to the audience. This allows the audience to feel like she is connect to them and more direct to her fans. This is similar to what Rihanna has done with her album loud for two of her promotional posters.
With Rihanna she has a close up of just her face with her photos which is different to that we have done with our photos.Through out of are ancillary texts we haven't done head shots of Scarlett which is what Rihanna has done with her digipak and magazine insert. With our photos we want to include what she was wearing which would also appeal to our target audience. We also wanted the graffiti back ground t show through in all of our photo as that is one thing that links to our music video as well as it is from all the same location. This is one of the things that link our music video and ancillary tasks together.
The way that Rihanna's photos have been edited is so that her hair is the main focus through her whole digipak and music video. The audience attention automatically goes to her hair as it is so loud which is ironic seeing her album name is 'loud'. She is also has red lipstick on in her album cover to which matches her red hair. We have also used the convention of makeup which is red lip stick in our music project to make her lips stand out. Seeing we have used simple makeup the bright lip stick stand out well. Seeing that our music video narrative is about love and the connotation of love would be red it is relevant.
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